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Beijing network promotion - compared with traditional advertising network promotion, what are the advantages
Beijing network marketing promotion - common ways of network marketing promotion
1. The speed of network promotion in Beijing is fast. Traditional advertising production is complicated and complicated, so we need to find a professional advertising company to write, design and produce. After completion, we will find a platform to contact the launch. In the process from design to advertising, it takes a relatively long time. If it is a limited time activity, it needs to be produced many days in advance, in case the time limit is up and the advertisement has not been put in. And the network promotion does not need to worry about this aspect of the problem, after the advertisement or the article production completes, sends to the corresponding operation personnel, can immediately on-line launch, the effect is immediate.
2. Wide coverage of network promotion in Beijing. Modern young people get information from newspapers, TV and periodicals. If the enterprise potential customers are relatively young users, then the effect will certainly not be ideal. In this respect, the advantages of network promotion are more obvious. Now the network is no longer exclusive to young people. The average age of Internet users is getting older and older, and there are not a few older Internet users. Therefore, in terms of coverage, network promotion has more advantages.
3. Beijing network promotion price advantage. Compared with the traditional advertising, the network promotion price is more inexpensive and high-quality, and the lowest few hundred can have a deal. Compared with the advertising expenses of tens of thousands of newspapers and TV stations, it is more user-friendly, and the effect is not worse than traditional advertising.
Beijing enterprise network promotion - the importance of company and enterprise network promotion
1. Instant messaging marketing
Instant messaging marketing refers to the use of instant messaging tools such as QQ, wechat, microblog, etc. to help enterprises promote their products and brands, so as to achieve the purpose of sales. There are two common situations:
First: there are some wechat, QQ, telephone and users can learn about your company's products through these tools and contact you actively.
Second: your company publishes some enterprise information and pushes some information to your users through these tools, such as SMS group sending, QQ group sending advertisement and so on.
2. Event marketing
Event marketing is to make more people pay attention to the event and achieve the effect of brand communication by elaborately planning an event. For example, some stars always make some gossip, in order to improve their attention, some event marketing may have a counter effect, which still requires the marketing personnel to grasp a good sense of propriety.
3. Word of mouth marketing
The effect of word-of-mouth marketing is the best. Through users to spread the enterprise brand, for example, the enterprise can do some activities to make users benefit, and users will spread the news to others, so as to achieve fission growth. 4. Video marketing
Video marketing is to make some company's product information into videos and publish them to the major video websites, so as to achieve the purpose of marketing. Video marketing is fast, wide range, vivid and authoritative.
5. Article Marketing
The company's information is released to major news websites and vertical websites in the form of soft text, which can effectively promote the company's brand, and the authority of news sources is relatively high.
6. We media marketing
Nowadays, we media are very popular. Many people will look at today's headlines, Tencent express and other we media when they are free from work. We can apply for the accounts of major we media platforms and release enterprise product information to let more people know about our enterprise.
1. It can create the image of a successful enterprise
After the construction of the website, how to let more people see your enterprise website? Is this a very important question? People are animals with subjective initiative. When your website is optimized, you can get the corresponding website ranking. After searching the corresponding keywords, the target users can see your website, directly let customers enter your website, publicize your company image, and attract the attention of users.
2. Increase the popularity and reputation of the enterprise
Enterprises can imagine that when your customers want to search your company's website in the search engine, they can't find them. At this time, they will undoubtedly lose the potential sales opportunities and sales clues, let alone the company's popularity and reputation.
After the network promotion and optimization, the enterprise website not only has a good ranking in Baidu, but also in other search engines (the company name is generally directly arranged in * position), which undoubtedly greatly increases the popularity, trust and reputation of the enterprise.
3. Expand the exposure of products or services
The quality of product sales is directly related to the operation of enterprises. For enterprises, the sales of products is * important. If we use network promotion skills, we can help enterprises promote and sell the products of enterprises, and the advantage of using network promotion is that there is no need for human resources to introduce customers, and customers will come to your door to consult the company's products.
4. Make enterprise users form a brand awareness
Among all enterprise promotions, word-of-mouth promotion is the most effective, both in reality and on the Internet. The condition of word-of-mouth promotion is to pay attention to the user's experience, so that users can easily find the items they need from the Internet. Only in this way can users treasure your website and share them with users with the same needs over time, It forms a kind of brand awareness.
5. It can enhance the value of enterprise website
Nowadays, a well-known enterprise, no website is just like no ID card. For the promotion of enterprise website, the method of selecting network promotion is the most direct, so the value of network promotion will be thoroughly reflected. Using network promotion to promote website can further enhance the value of website.
6. Accurately target potential customers
The purchase intention of customers who come in through search keywords is often very strong, belonging to active potential customers, and the conversion rate is often very high. This is what other promotion or advertising channels of enterprises can't do. Even if you spend a lot of money on CCTV advertising, it's a push advertisement that pushes people forward, and the customers who come from website optimization come with active demand.
7. Wider coverage of enterprise websites
According to statistics, more than 70% of the visits to the website are from the recommendation of search engines, and more than 90% of netizens often use search engines to find the information they want, and the effect of search engine optimization can appear in multiple search engines at the same time, covering almost all Internet users.
8. High user experience
Search engine has a feature, that is, users actively input keywords to find the information they want, because it has initiative, user experience is very high, website optimization can help a website more in line with user experience.
In fact, as long as the users who often surf the Internet rarely point to promotion or advertising links, because what they want to see is their favorite website, and even many websites are collected. It is the most important to optimize the website and make the enterprise's website more in line with the user experience. After all, the website is for people to see, as long as a little promotion is added, Then your website will soon be accepted by visitors